Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to 11.11 is its commitment to process.
Not as a step between idea and outcome. But as something worth protecting in its own right.
And that matters, especially now. Because creatives are constantly encouraged to move faster. Produce more. Launch sooner. Optimise everything.
What Shani and Mia remind us is that meaningful work often asks for the opposite. Patience. Attention. A willingness to stay with a process long enough for it to reveal something deeper.
The result is not just better work. It's work that carries a sense of integrity. Work where every choice feels connected to a larger belief about how things should be made.
And that's why this conversation matters. Because creatives need to hear from people who have built something contemporary without sacrificing process. People who understand that the way something is made can be just as important as the thing itself.
And that's why this feels like the kind of conversation that belongs with Shani Himanshu and Mia Morikawa, at 11.11.
- orange chowk.
We built this because creatives need a room like this.If 11.11 believes that too, let's figure out what doing this together looks like.
We want that to be with Shani Himanshu and Mia Morikawa, at 11.11, with a curated room of creatives and designers from the community.
The question on the table: How do you stay committed to your process in a world that rewards speed? No stage. No script. Just the room.